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  1. William permalink
    July 16, 2011 7:22 pm

    Since you seem to own Envision(Marketing) as a trademark this url might interest you. http://www.envision-marketing.net/ Is this a branding Do or a Don’t

    • July 20, 2011 12:24 pm

      Thanks for the link and the question! Our trademark is Envision Sales and Marketing, but the names are indeed similar. Occasionally you may find that your trademark is similiar to someone else’s. it is important when you select a company name that you feel that it accurately represents your product or service and that it has a positive emotional connection for clients. Chances are that, during internet searches, you will get some shared traffic with the other company. This will have varying impacts on businesses depending on the nature of the business and where the businesses are located. If you are a pizza place in Chicago, for example, a pizza place in Orlando with a similiar name won’t really have an effect on your brand. It is also important to note again that branding is much more than a name, and those customers that have a positive experience with your product or service are sure to remember you, regardless of the name.

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